Contrary to the retail story, online commerce is propitious to convey more stories about the sale of handicrafts.
Unlike to a mass produced item what sets apart a hand made craft is the skill, culture and history of artisans who devote extraordinary time and enthusiasm to producing a series of exclusive products that can fully reflect their culture and background.
E-commerce is an important market that can benefit the artisans. This is due to its universal convenience, low overhead, unparalleled local, national and global influence, and its multi-faceted marketing and branding potential combined with social media and Internet-based messaging services.
Our vision at House of Kimyrah is to help craftsmen in places where there is still a handicraft tradition to design more effectively for the e-commerce market. We strive towards finding ways to transform the rich craftsmanship, their traditions and cultural heritage, as well as the artisan’s own history and style into product purchase experiences, so that these experiences should allow customers to experience what the craftsmanship provides, and serve as clues for customers to find the"real" life experience with the artisans. One way where our handmade products can effectively distinguish themselves and use the power of online is to find ways to weave stories into product design, including appearance and function.
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